Leland lures was founded in 1997 with a single lure called the trout magnet.  The popularity quickly grew as anglers began to land large amounts of crappie and panfish off the Trout Magnet. 

Now, owners Jeff Smith and Todd Gainer, which started Leland Lures as a hobby have a full time tackle company which sells its lures in Wal-Mart and other major retailers in the United States. 

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